First shot



Second shot

My word is DECEPTION. My word originated from the idea of how the world sees nike as and how the nike has a hidden act behind it. (two opposing facts).
In my word instrallation, I have tried to depict these facts. Like to how the world see's nike as (leading sports manufacturing industry), the sewage gutter plate facing upwords/towards the world, has no word written on it. However, the otherside of the gutter plate, facing downwards/hidden from the world, has a word deception written on it. I have tried to metaphorically symbolise the face facing upwards as how the world sees nike(leading sports manufacturing industry) and the face facing downwards as how the nike has a hidden fact behind them (third world country labour)

I have inserted the photograph 1 as it relates to the IDEA what I am trying to say. However, I had trouble in depicting clear DECEPTION photoshot in the photograph 1 (with the gutter closed). So I have inserted another photograph (photograph 2) with the gutter plate not closed, to show the clear view of my WORD.