Open letter

Overall View

Detailed view

I have used similar technique used in my precedent image. In one of my precedent images, it used emphasis on words so the key points are easily picked out. So in my detailed view shot of letter, I have emphasized my key points in bold letters. I have also highlighted the suggestions I have given to nike to further emphasize the important points.

Final poster

Put into context

Final logo

In my final poster, I have used the tagline, "Nike, leading the world in sport's industry" as a Cliche.
Like to how the sports require group of people, third world country labour also requires group of people.
(Iam trying to say Nike is leading in both these facts).

I have chosen sport shop to locate my poster in. This is simply because my cliche is saying Nike leads in sport's industry. In the photograph, other sports brands are also added in, as iam targetting them as minors. However, I am targetting Nike as a major and this is why my poster is direted specifically at Nike.

Concept - posters

Concept 1

Concept 2

Concept 3

These are my quik concept drafts that I have made for my poster. I like the last concept as it gives more dramatic feel(poverty feeling?/feelings of how the sweatshop workers would feel?) to it. I will try various of different picture collaging combinations for the final poster and choose the one that looks the best.

Precedent images

These are my precedent images that I have found from typographicposters.com and google search.
For the first one, I liked how the collaging of alot pictures form a shape and this is similar to how I am going to design my poster. For the second poster, I like how the negative space(empty space) is built by cutting out the collage of photographs.For the third poster, I like how the use of more strong colours over weeker colours. For example, in the third poster, black dots have been layed over the yellow and blue dots. This gives more aesthetics and depth to the poster. For the fourth poster, I like the emphasis on words of what this poster is trying to communicate to the viewers. It is communicating similar idea of what I am trying to say in my poster. This technique of emphasis on words maybe helpful in my letter detailed view shots as well.

First shot



Second shot

My word is DECEPTION. My word originated from the idea of how the world sees nike as and how the nike has a hidden act behind it. (two opposing facts).
In my word instrallation, I have tried to depict these facts. Like to how the world see's nike as (leading sports manufacturing industry), the sewage gutter plate facing upwords/towards the world, has no word written on it. However, the otherside of the gutter plate, facing downwards/hidden from the world, has a word deception written on it. I have tried to metaphorically symbolise the face facing upwards as how the world sees nike(leading sports manufacturing industry) and the face facing downwards as how the nike has a hidden fact behind them (third world country labour)

I have inserted the photograph 1 as it relates to the IDEA what I am trying to say. However, I had trouble in depicting clear DECEPTION photoshot in the photograph 1 (with the gutter closed). So I have inserted another photograph (photograph 2) with the gutter plate not closed, to show the clear view of my WORD. 

Concept Brainstorm



Brainstorm 1.1



Brainstorm 1.2

Brainstorm 2