Friday, 7 October 2011

Weekly assignment 10

Postmodernism and Remix

Postmodernism and remix play an important role in the contemporary design. In an age of developed mass media such as television, computer and the internet, public in the mid-twentieth century were able to access countless number of images and information of different cultures and styles, from all over the world, as well as their own. This resulted in people creating their own art works in which they simply mixed the existing styles into their own techniques, creating something totally different while still retaining the traces of its original work. This new style provided designers not only with freedom, but also enabled them to push boundaries of what can once be seen as a stereotypical format of past designs. By having no restrictions, they were able to do what they desired and designs became more accessible to a broader range of different social classes.
 
The famous quote, ‘less is more’ by 'Ludwig Mies  van der Rohe', has always been considered as important in the history of design. (It was once what defined an idealistic modern style) However, the introduction of new style, post-modernism, allowed people see design in a different perspective. Simple and less have grown out to be rather boring and plain and people sought to see design as more into vibrant and ornamental.  Key characteristics of postmodernism are vibrant, ornamental eclecticism, kitsch, historical quotations, wit or irony and manipulations of scale.

The picture above Auditorio de Tenerife designed by architect Santiago Calatrava Valls. Its enormous scale manipulation of 23,000 m², appealing curved ornamentations and use of vibrant colours give it a name of postmodernist architecture that exists today.

Wednesday, 5 October 2011

Weekly assignment 9

Throughout history the important objectives of designs have been to adress the needs of societies. Over the years the needs of societies and objectives have differed a lot.

During our lectures and readings, we investigated design campaigns held in the mid-twentieth century which used design as a form of propaganda to spread american ideals. One particular example was the American National Exhibition held in 1959. It was here that Kitchen Debate  took place, a series of impromptu exchanges (through interpreters) between the U.S. Vice President Richard Nixon and Soviet Premier Nikita khrushchev. This exhibition was meant to prove each country’s industrial accomplishments. The exhibition displayed an American-style kitchen which was furnished with high tech appliances and innovative designs. Therefore, the kitchen debate can be simply noted as both countries trying to promote the ideologies, as well as showing the comfortable and convenient lifestyle of their people.

Many of todays designs can be seen as having a lot of political and ideological messages that inform designs and brandings today. However, nowadays we look more towards the idea of being environmentally friendly and sustainable. The idea of consumerism and making a ‘better life’ still exists, but maintaining our planet and keeping it clean and healthy, has become a bigger issue. Global warming, also known as “Greenhouse effect”, is one of the major issues that is being critically discussed, not just politically but also in designs and brandings. 
http://www.google.co.nz/imgres?q=hybrid+vehicles&num=10&hl=en&biw=1600&bih=978&tbm=isch&tbnid=Yl2QXjb8SuWPGM:&imgrefurl=http://auto.701panduan.com/article-details.php%3Fid%3D230&docid=zVME0BjFWE6ICM&w=1300&h=867&ei=_hSMTpu0HoPImAWVpeiPBA&zoom=1&iact=hc&vpx=175&vpy=319&dur=31&hovh=183&hovw=275&tx=156&ty=98&sqi=2&page=1&tbnh=142&tbnw=185&start=0&ndsp=35&ved=1t:429,r:7,s:0

Hybrid vehicles are one of the sustainable designs that exist today. Hybrid vehicles use two or more distinct power sources to power the vehicle. These consist of electric motors and fuels that help to reduce down the carbon admission. Although they are not very appealing, hybrid vehicles help to keep our planet clean and healthy. 


Reference:

http://en.wikipedia.org/wiki/Sustainable_design
http://en.wikipedia.org/wiki/Kitchen_Debate
http://en.wikipedia.org/wiki/Hybrid_vehicle